Creative Director Profile

CREATIVE DIRECTOR: Matt is an award-winning Creative Director and copywriter with deep global brand experience, developing big ideas across both art and copy. He brings senior-level creative leadership, diplomacy, and a collaborative approach to building brands and driving business.

BUSINESS IMPACT: Matt has led integrated creative initiatives that contributed to new business wins, account expansion, strengthened client relationships, and supported multi-million-dollar brand portfolios.

EXPERIENCE: His experience spans global brands and emerging businesses, from concept development and brand identity through campaigns, content, design, and copywriting. Based in Princeton, New Jersey, he works with clients throughout New Jersey, New York, across the United States, and internationally.

CREATIVE PERSPECTIVE: Matt is also an accomplished fine artist, type designer, and composer of original music for film and video, and works with emerging tools and technologies including AI-driven video creation.

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Core Strengths

• Strategic & Creative Leadership. Creative direction, concept development, and copywriting. Concept-to-completion execution, big idea contributions, and brand storytelling.
• Expert Communicator. Strong corporate process knowledge, cross-functional collaboration, and the gold standard for mentorship.
• Hands-On Execution. Print advertising, marketing materials, website design, digital ads, OOH, social media, in-store experiences, motion design, video, package design, events, custom typography, original soundtracks, and scores.

Industry Experience

• Sectors. Consumer, big pharma, healthcare, tech, logistics, finance & fintech, luxury, retail, education, logistics, food & beverage, eco-friendly, health & fitness.
• Clients & Brands (in random order). Pepsi, Sprint, Spectrum, Keurig, Verizon, Revlon, American Express, Gaiam Yoga, Bristol Myers Squibb, GSK, Mastercard, Biogen, Cepheid, Tylenol, Johnson & Johnson, Ernst & Young, Nestlé, KPMG, SONY, Brooks Running, DHL.

Tools & Platforms

• Tools. Adobe Creative Suite (Illustrator, Photoshop, Premiere, After Effects, InDesign, Dreamweaver, XD), Figma, Sketch, Glyphs App, Abeleton and Logic, Nano Banana, Seedance, and other AI platforms.

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Emerging type designer

Monotype-approved and Microsoft-approved font foundry. Fonts that are used by thousands of agencies and individual designers. See Font Directory.

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Pioneer fine artist.

One of the first artists to ever exhibit digital works, Matt's work has been exhibited in galleries and museums across the United States. You can also find his work in several embassy collections and the The Library of Congress. View works, newspaper, and magazine reviews. See Fine Art Portfolio.

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Musician and composer.

Matt is a musician and composer crafting original soundtracks for film, video, and visual media. Blending classical influences with cutting-edge genres, he creates immersive scores that elevate modern storytelling. From cinematic to ambient to experimental, Matt’s music is known for its nuance, rich texture, and lasting impact. Visit Soundtrack Portfolio.

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AI digital artist.

Matt is a pioneering force in AI visuals, fusing cutting-edge technology with a deep understanding of art and advertising. His visually and conceptually rich AI work demonstrates how emerging technology can be used to create distinctive brand experiences, compelling campaigns, and emotionally resonant visual storytelling. See AI Imagery Portfolio and AI Video Portfolio.

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Awards.

• DesignRush, Featured Designer – 2025
• McGill University Computer Science Lab, Featured Typography Designer – 2020
• MarCom Award (Gold) Print Advertising Design and Writing – 2020
• NJAdClub, Print Advertising, Verizon – 2019
• NJAdClub, Print Advertising, Verizon – 2019
• NJAdClub, Social Media Branding Building, KPMG – 2019
• NJAdClub, Digital Display, KPMG – 2019
• NJAdClub, Logo Design, Nature Conservancy– 2019
• NJAdClub, Social Media and Short-form Video, IEEE – 2019
• NJAdClub, Blog Writing (The Rise of the Independent Agency) – 2019
• Featured in "LogoLounge 10" – 2017
• Platinum Hermes Award for Logo Design – 2016
• Muse Creative Award - Brochure Design – 2016
• Platinum MarCom Award for Print Ad Design – 2013
• American Web Design Award (GD USA Magazine) – 2013
• Winner of two VEMA Awards for Web Design 2013
• Logo chosen by L.L. Bean for feature in their Spring Business Apparel Catalog – 2012
• Winner of 6 American Graphic Design Awards; Featured in GD USA Magazine – 2012
• Featured in “LogoLounge Book 7” – 2012
• MarCom Award (Platinum) Logo Design – 2011
• Featured in “Business Cards 1,” edited by David E. Carter – 2011
• International Design Awards (Gold) Integrated Launch – 2011
• American Web Design Award (GD USA Magazine) – 2011
• Hermes Creative Award (Platinum) Integrated Launch – 2011
• Hermes Creative Award (Platinum) Logo Design – 2011
• Hermes Creative Award Mobile Web Design – 2011
• Hermes Creative Award Microsite Web Design – 2011
• American Design Awards Brochure Design – 2011
• Finalist IDA – Designer of the Year – 2011
• Featured in Graphic Design USA Magazine 2010-2011
• American Graphic Design Award Winner for Web Design – 2010
• American Graphic Design Award Winner for Logo Design – 2010
• Featured in “LogoLounge Master Library Series” – 2010
• Featured in “The New Big Book of Layouts,” HarperCollins – 2010
• MarCom Award (Platinum) Brochure Design – 2010
• MarCom Award (Platinum) Logo Design – 2009
• Association of Marketing & Communications Professionals Logo Design – 2009
• Association of Marketing & Communications Professionals Web Design – 2009
• Association of Marketing & Communications Professionals Brochure Design – 2009