Rebranding, package design, logo, copywriting.
I pitched and won this wonderful project work. The Gaiam team saw an opportunity to change the direction of the Sol line. I disrupted the Sol legacy by developing muscular creative, coupled with relatable and inspiring copy – aligning with data and analytics identified by the IDEO team. My role: creative direction / illustration / logo design / package design / adlob layouts / presentation graphics / persona development / content writing / brand book. All within a 5-week period!