CONSUMER CREATIVE
SONY
This conceptual campaign examines how a single strategic idea can unify the Sony Video Camera portfolio while speaking authentically to both consumer and professional audiences. Built around an overarching brand platform, the work demonstrates how Sony's technological leadership ultimately serves a higher purpose—not simply creating exceptional cameras, but enabling the images and stories that move people. The resulting creative platform is designed to scale seamlessly across billboards, print, digital, social, retail, and integrated campaign executions while maintaining a consistent and emotionally resonant brand voice. My role: creative direction / hands-on graphic design / copywriting / custom art.
Nomocorc
As a freelance brand steward for Nomacorc, I developed a cohesive system of sales and marketing materials that extended the brand across customer touchpoints while maintaining consistency in voice, design, and visual identity. My role: creative direction / brand steward / hands-on graphic design.
Spectrum Enterprise
With this series of ads for Spectrum Enterprise, the captivating design and persuasive language work in tandem to leave a lasting impression, positioning Spectrum Enterprise as a leader in enterprise technology. The copy delivers a powerful message, highlighting Spectrum Enterprise’s commitment to providing high-performance solutions for businesses. With a focus on innovation and reliability, the ads effectively convey the brand’s value proposition, offering tailored connectivity and network services that elevate business operations. My role: creative direction / hands-on graphic design / copywriting / custom art.
Pepsi
For a brand as iconic as Pepsi, even internal communications deserve big ideas. What began as a rallying cry—"Change Begins With You"—quickly gained momentum, earning leadership support and expanding beyond its original purpose. A simple idea evolved into a flexible campaign platform with room to grow. My role: creative direction / design / copywriting / theming / typography.
Keurig
I worked closely with Keurig and a large break room distributor to help roll out and advertise the BOLT Carafe Brewing System. The cross-channel campaign included print, vehicle wraps, and event collateral at the US Open golf tournament. My role: logo design / creative direction / graphic design / copywriting.
Sprint
Sprint helped to pioneer phones for the hearing-impaired. I was fortunate to win the account that would roll out the phones and service across North Carolina. Sprint was a wonderful client and fully supported the end to end process, beginning with interviewing a number of people who had tried out the phone — a great experience to meet these people. The results of the campaign exceeded all expectations, they literally could not keep up with demand and had to pause the campaign at one point. Great results on a tight budget; mission accomplished. My role: creative direction / print graphic design / copywriting / interviewer / photographer.
IKA Works
IKA is one of the world's leading scientific and manufacturing equipment companies. I became their North American AOR, print and worked with IKA to brand and roll out new products and rebrand their marketing collateral and print advertising – critical components in the sale lifecycle. The designs were so well-received that they were translated for European markets. My role: logo design / creative direction / graphic design / photography.