Big Pharma + OTC Healthcare
Creative Direction, Art

Because of NDAs, I cannot share my Pharma portfolio on public-facing web pages.
Highly experienced, client-facing lead for both HCP and DTC teams on a wide variety of disease states. I've seen it all – pitches, launches, market-shaping unbranded campaigns, AOR, and DAOR. Achieving client delight and building strong Art Teams is in my DNA. Additionally, I am a steady presence on leadership committees and contribute to account expansion and new business opportunities.
On a personal level, I am known to be calm under pressure and someone that focuses on the work and not on ego. And as a patient teacher, I take great pride as a generous mentor to on-the-rise talent.
Deliverables include: new business concepting (big thinking and drivers), web design, print and web advertising and marketing materials, social media, paid media, email CRM programs, video and soundtracks, AI KOL videos, events, photoshoots, video shoots, IVAs, in-store signage, package design, new media, concepting/pitch work.
A partial list of clients and brands: Abbott Laboratories, Biogen, BMS, Celgene, Cepheid, Elsevier, Galderma, GSK, Lippincott, McGraw-Hill, Novo Nordisk, NeoSkin, NeoClear, Nestlé, Penn Medicine, Remicaide, Sensodyne, Splenda, Tylenol, Takeda, UNC Cancer Hosptial, Wolters Kluwer.