Big Pharma + OTC Healthcare
Creative Direction, Art

Because of NDAs, I cannot share my Pharma portfolio on public-facing web pages.
Highly experienced, client-facing lead for both HCP and DTC teams on a wide variety of disease states. I've seen it all – pitches, launches, market-shaping unbranded campaigns, AOR, and DAOR. Achieving client delight and building strong Art Teams is in my DNA. Additionally, I am a steady presence on leadership committees and contribute to account expansion and new business opportunities.
On a personal level, I am known to be calm under pressure and someone that focuses on the work and not on ego. And as a patient teacher, I take great pride as a generous mentor to on-the-rise talent.
Tactics include: web design, print and web advertising and marketing materials, social media, paid media, email CRM programs, video and soundtracks, AI video, Congresses/events, photoshoots, video shoots, IVAs, in-store signage, package design, new media, concepting/pitch work, including custom art.
A partial list of clients and brands: Abbott Laboratories, Biogen, BMS, Celgene, Cepheid, Elsevier, Galderma, GSK, Lippincott, McGraw-Hill, Novo Nordisk, NeoSkin, NeoClear, Nestlé, Penn Medicine, Remicaide, Sensodyne, Splenda, Tylenol, Takeda, UNC Cancer Hosptial, Wolters Kluwer.