My pharma, healthcare, and health-related products experience is broad. From life-threatening disease infusion therapies to quality of life treatments. From infant products to anti-aging injectables. My creative philosophy has common threads. Authenticity, the truth well told, humanizing data, however you want to say it–it makes for lasting impressions and deeper engagement. I've found that helping patients feel empowered and empowering VACs and HCPs is a deeply meaningful experience.
Novo Nordisk: creative direction, layout design, concepting, copywriting. Xiaflex: creative direction, layout design, social media and paid online ads. Aerolase: creative direction, website design, overseeing web team, light programming, and light copywriting. Sculptra: layout design, copywriting. Sensodyne: layout design, production Opalex: logo design, custom typeface design. Think about your eyes (pitch creative): creative direction, light copywriting. UNC Cancer Care: Creative direction, layout design. Biogen: creative direction, layout design. Warby Parker: creative direction, illustration, layout design. Nestlé: art director, layout design.